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Title:Explorations in Consumer Culture Theory
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Explorations in Consumer Culture Theory by John F. Sherry, Eileen Fischer

PDF, EPUB, MOBI, TXT, DOC Explorations in Consumer Culture Theory p The literature of marketplace behaviour long dominated by economic and psychological discourse has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed in either theoretical or empirical perspective by the discipline s favoured approaches The lived experience of consumption in cultural and historical context rendered in a fashion that is both intellectually insightful and authentically evocative and that recognizes the dynamics of accommodation and resistance that characterize the individual s relationship with the market is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled consumer culture theory p p p p In this volume some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets Beginning with an examination of the underpinnings of cultural inquiry the focus then shifts to specific consumption venues Analyses of advertising in personal critical and historical perspective examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling interpretations of the dynamics of brand loyalty and corporate image management and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective p

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Marketing and the Common Good: Essays from Notre Dame on Societal Impact, Contemporary Consumer Culture Theory (Routledge Studies in Marketing), Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook, Explorations in Consumer Culture Theory, Explorations in Consumer Culture Theory
This exploration of marketing and consumer behaviour comprises original articles both theoretical and empirical and serves as a sourcebook for those interested in consumption and managerial consequences Issues discussed include elements of the marketing mix advertising and promotion relationship management managerial intervention and stakeholder response organization behaviour economic development class and gender linked consumer behaviour and the production of consumption They are examined using anthropological perspectives and methods ranging from materialistic to semiotic, Marketing is among the most powerful cultural forces at work in the contemporary world affecting not merely consumer behaviour but almost every aspect of human behaviour While the potential for marketing both to promote and threaten societal well being has been a perennial focus of inquiry the current global intellectual and political climate has lent this topic extra gravitas br br Through original research and scholarship from the influential Mendoza School of Business this book looks at marketing s ramifications far beyond simple economic exchange It addresses four major topic areas societal aspects of marketing and consumption the social and ethical thought sustainability and public policy issues in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good br br By bringing together the wide ranging and interdisciplinary contributions it provides a uniquely comprehensive and challenging exploration of some of the most pressing themes for business and society today, The literature of marketplace behaviour long dominated by economic and psychological discourse has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed in either theoretical or empirical perspective by the discipline s favoured approaches The lived experience of consumption in cultural and historical context rendered in a fashion that is both intellectually insightful and authentically evocative and that recognizes the dynamics of accommodation and resistance that characterize the individual s relationship with the market is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled consumer culture theory In this volume some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets Beginning with an examination of the underpinnings of cultural inquiry the focus then shifts to specific consumption venues Analyses of advertising in personal critical and historical perspective examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling interpretations of the dynamics of brand loyalty and corporate image management and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective, p The literature of marketplace behaviour long dominated by economic and psychological discourse has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed in either theoretical or empirical perspective by the discipline s favoured approaches The lived experience of consumption in cultural and historical context rendered in a fashion that is both intellectually insightful and authentically evocative and that recognizes the dynamics of accommodation and resistance that characterize the individual s relationship with the market is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled consumer culture theory p br p p br p In this volume some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets Beginning with an examination of the underpinnings of cultural inquiry the focus then shifts to specific consumption venues Analyses of advertising in personal critical and historical perspective examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling interpretations of the dynamics of brand loyalty and corporate image management and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective p