Global Marketing (Custom Package)

Warren J. Keegan - [ PDF, TXT, ePub, PDB, RTF, Audio Books, Kindle Books ]
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This books have 157. The publisher - publish this books at 28-07-1999 with ISBN: 0536279845 and reading by users 0 time.

Global Marketing (Custom Package) For undergraduate and graduate global marketing courses. The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.
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