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Title:Global Marketing (Custom Package)
Format Type:Ebook
Author:
Publisher:eBooks
ISBN:0536279845
ISBN 13:
Number of Pages:
Category:Business, Textbooks

Global Marketing (Custom Package) by Warren J. Keegan, Mark C. Green

PDF, EPUB, MOBI, TXT, DOC Global Marketing (Custom Package) For undergraduate and graduate global marketing courses The excitement challenges and controversies of global marketing Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the Ps to global marketing The new edition focuses on the recent changes in the world including the global financial crisis

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For undergraduate courses in Global International Marketing Suitable at the graduate level MBA level if used with supplemental cases The Fourth Edition draws students into the excitement challenges and controversies of global marketing The paperback two color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable Each chapter features vignettes and discussion cases featuring high profile real world companies and products examples from the trade press to illustrate key terms and issues topical and timely boxed features and concise summaries of the latest research findings published in scholarly journals, No description available, Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes The authors bring the acclaimed POISE Profitable Offensive Integrated Strategic Effectively Executed framework to a North American audience POISE brings together advances in strategy innovation and approach to produce a new level of effectiveness and market results Extensively used by companies and individuals worldwide this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing, No description available