eBook PDF / e-Pub Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty

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Title:Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty
Format Type:Ebook
Author:Jennifer Clark
Publisher:eBooks
ISBN:
ISBN 13:
Number of Pages:
Category:Business, Italy, Biography, History

Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty by Jennifer Clark

PDF, EPUB, MOBI, TXT, DOC Mondo Agnelli: Fiat, Chrysler, and the Power of a Dynasty The fascinating story of a century old automobile dynastyFiat is one of the world s largest automakers but when it made headlines by grabbing control of a bankrupt Chrysler in it was unknown in the U S Fiat s against all odds swoop on Chrysler masterminded by Sergio Marchionne the Houdini like manager who saved Fiat from its own near collapse in has made the automaker one of the most unlikely winners of the financial crisis Mondo Agnelli is a new book that looks at the chain of unpredictable events triggered by the death of Gianni Agnelli in Gianni the charismatic silver haired power broker and style icon was the patriarch who had lead the company founded by his grandfather in But Gianni s own son had committed suicide Without a mature heir the dynasty and Fiat were rudderless Backed by Gianni s closest advisors his serious shy and determined grandson John plucked Marchionne from obscurity Together they saved the family company and inadvertently positioned Fiat as a global trailblazer when the global storm hit A classic story of ingenuity and hard work the book portrays a business dynasty that triumphed over adversity and family tragedy because of its own smarts sweat and ability to bend the rulesA an engaging tale for those interested in the stories behind the economic crash the book contains never before reported material about how Fiat succeeded in making Chrysler profitable where both Daimler AG and Cerberus its previous owners had failed .

A story for a wide audience from car buffs business readers lovers of Italy and anyone fascinated by the lifestyle of Europe s most glamorous industrial dynasty this book tells the tale of how Fiat achieved the seemingly impossible turning around an American automotive icon everyone else had given up for dead

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